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Martines first began his career in the documentary film industry where he worked as a cameraman and director.
The experience he gained there proved vital in enhancing his sense of intuition and honing his instincts. And it is exactly these two talents, which he has successfully employed during his uninterrupted career in commercials and advertising since 2000.
Martines focuses precisely on the essence – the core – of each story he encounters, permitting him to deliver the underlying message within the briefest timeframe.
His films derive their authenticity from his process of constantly juggling inspirational insights with ideas gleaned from everyday life.
At the same time Martines' vision is clearly story-based, humorous, frequently visual and always human. In addition his work is characterised by an intuitive gift for casting and rhythm, perfectly matching each story he directs.
He likes the close exchange with clients and agencies and is always interested in the product - it´s history, it´s present and it´s future.
Numerous of top name clients like his engangement and have already demonstrated their confident in martines abilities.
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