|
Martines first began his career in the documentary film industry where he worked as a cameraman and director.
The experience he gained there proved vital in enhancing his sense of intuition and honing his instincts. And it is exactly these two talents, which he has successfully employed during his uninterrupted career in commercials and advertising since 2000.
Martines focuses precisely on the essence – the core – of each story he encounters, permitting him to deliver the underlying message within the briefest timeframe.
His films derive their authenticity from his process of constantly juggling inspirational insights with ideas gleaned from everyday life.
At the same time Martines' vision is clearly story-based, humorous, frequently visual and always human.
|